Carpe Diem Poster Series
The idea behind Carpe Diem Poster Series is based on people's typical behavior when seizing instant happiness. Carpe Diem means "seize the day."
All eight posters in the poster series.
(Programs: InDesign, Illustrator, Cinema 4D, After Effects, Photoshop)
Let Thy Desire Flourish:
The belief we usually have when we are completely relaxed.
The wave and the bubbles convey the meaning of "flourish."
People feel satisfied with themselves and with their current situations.
The metaphor I am using here is the action of consistently looking in the mirrors.
People overdo things when their enthusiasm is stimulated. The inflation animation mimics the increase of passion.
The happiness we gain.
The bubbles represent beer or soda. Both drinks serve as a life-tuner instead of something to get rid of thirst.
Our brain generates dopamine to provide us joy, also keep us motivated. The shape of a brain pumps like a heart means that our brain generates the chemicals, and our heart provides energy.
Something Is Missing in My Life:
Libidinity, sexual satisfaction is another joy we pursue as human beings. The element is prominent. You know what it is. For those who don't know, it's a sausage.
When we gain happiness, we are addicted to it and want to have more. It's like we are eating potato chips. We eat one, and then we want more. The final gravity means we take actions to realize the desire.
It means seize the day. In the center of the poster is the Chinese character "happiness," written anciently. The iconography moves like a person dancing with joy.