Nature Republic Experience Rebranding

Nature Republic is a young skincare company established in Seoul, South Korea. I want to convey that physical health and emotional delights could help customers get a thorough beauty that will finally appear on the skin. I created an experience that supplies a simple and relaxed lifestyle with inexpensive and highly accessible services.

Nature Republic National Flag

As a republic, Nature Republic has its flag. Nature Republic will bring the citizen a comfort zone of belongingness.

Nature Republic Cafe 

Nature Republic, formerly just a skincare company, is expanding to a full-service cafe. The new Nature Republic Cafes are mainly located in metropolitan cities where young residents with limited budgets can easily access them.

 

Store Render (RhinoCeros, Cinema 4D, Keyshot)

This is the menu provided inside the Nature Republic Cafe. The menu is categorized by flavors and ingredients.

Cafe Menu (Adobe InDesign, Cinema 4D)

Nature Republic Skincare Package Design
 

I designed the skincare packages by categorizing the ingredients.  Now they have a stronger and more unified visual.

2021 Skincare Promotion Posters (Adobe Illustrator, Cinema 4D)

I designed the posters with the new package lying in the water. It's a combination of natural and modern.

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You can see the posters on the street in metropolitan cities.

Package design in motion. (Cinema 4D, After Effects, Illustrator)

Poster Design 
 

The posters include the new taglines. 'Nature Republic, Nature Diplomacy, Nature World' and 'Nature Around You.'

Store Render (Adobe InDesign, Adobe Illustrator)

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Online Platform
 

Since Covid-19 started, Nature Republic had a hard time maintaining its business in physical stores. Therefore, I developed the website with an online order section for Nature Republic Cafe to keep their customer resources.

The website also contains other functions such as customizing your Nature Republic Citizen ID, AI skin analysis, and shopping skincare products.

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Research
Problems
Finding

Nature Republic is a young skincare company established in Seoul, South Korea. There are two problems I discovered during my research.

i) They earned some negative feedback on their product of not using real natural ingredients as they advertised.

ii) They have an inconsistent visual in their packages.

However, I discovered that people who loved Nature Republic were attracted by their accessibility and value of the products. I think it is an advantage to emphasize.

The consumers are mainly adult young females with limited budgets spending in skincare products.

Solution

Therefore, I would like to convey that inner health, including physical health and emotional delights, could help customers get a thorough beauty that will finally appear on the skin.  I created an experience that supplies a simple and relaxed lifestyle with inexpensive and highly accessible services.

 

Other Works

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